Photograph IO

Exploring the Ins and Outs of Photography

  • Start Here
  • About/Contact
  • Interviews
  • How-To
  • Quick Tips
  • Lightroom Tutorials
  • Advanced Techniques

A Customer Service Lesson Told

August 10, 2014 by Jack Luo Leave a Comment

1280px-Nikon_D600

You may call this article an essay, an opinion, or a rant. I hesitated to post this on Photograph IO because this article is probably way too biased for the blog (sorry Nikon owners). Don’t say you haven’t been warned. 😛

Why do some companies flourish (Fuji) while others went bankrupt (Kodak)? How important is market share when it comes to brand equity and customer retention, if at all? These are all questions that I asked myself following the whole Nikon D600 scandal that was finally resolved recently.

When the Nikon D600 was initially released to the public, tests done on the sensor of the camera model revealed that there was a dust/oil problem with the shutter and sensor. Despite many complaints from users, Nikon did nothing at all to help existing D600 owners, telling them instad to clean with a “rocket blower” and never acknowledged officially the problem. Instead, Nikon quietly released a newer model, the D610, a year only after the release of the D600 that magically fixed the problem and added a meager 0.5 FPS increase from 5.5 FPS to 6 FPS. Unusual? Indeed. Of course, they justified that the D610 was made because their customers wanted a “faster burst rate”. Sure, the D610 is an excellent camera on its own, but they way Nikon acted is very disrespectful of existing D600 owners. As one of world’s largest camera companies, this is utterly disappointing. The folks over at Nikon thought they could get away with the issue by covering it up and totally ignoring ethics and customer service. What a joke.

[Read more…]

Filed Under: Essays and Opinion, News Tagged With: customer, customer service, d600, essay, fuji, innovation, nikon

Subscribe to Photograph IO

Subscribe to get exclusive access to Photograph IO articles first as well as subscriber exclusives! With 200k+ views, 7k+ Twitter followers and 2k+ email suscribers, you're in good hands. Don't worry, we hate spam as much as you do.

Most Popular Posts

  • Cineflat: A Nikon Flat Picture Control for Videography
    Cineflat: A Nikon Flat Picture Control for Videography
  • How to Get Popular on 500px
    How to Get Popular on 500px
  • How to Meter by Eye (Aka Guessing an Exposure)
    How to Meter by Eye (Aka Guessing an Exposure)
  • Should You Cover Your Viewfinder During Long Exposures?
    Should You Cover Your Viewfinder During Long Exposures?
  • How to Edit a Cinematic Scene in Lightroom
    How to Edit a Cinematic Scene in Lightroom
  • How to Make a Bad Picture Look Good in Adobe Lightroom
    How to Make a Bad Picture Look Good in Adobe Lightroom
  • Photography Tips and Tricks #7 : Use a Flash for Snow Photography
    Photography Tips and Tricks #7 : Use a Flash for Snow Photography

Browse by Category

  • Advanced Photography Techniques (4)
  • Essays and Opinion (11)
  • How-To's (10)
  • Infographics (1)
  • Interviews (3)
  • Introductions (2)
  • Lightroom Editing Series (7)
  • News (3)
  • Photo Essays (3)
  • Photography (34)
    • Astrophotography (1)
    • Film Photography (1)
    • Landscape Photography (1)
    • Macro Photography (1)
    • Other (20)
    • Portrait Photography (1)
    • Street Photography (7)
    • Travel Photography (2)
    • Urban Photography (5)
  • Photography Tips and Tricks (8)
  • Uncategorized (1)
  • Videography (2)

RSS

  • RSS - Posts
  • RSS - Comments
  • Facebook
  • Twitter
  • 500px
  • Flickr

Copyright © 2018 · Parallax Pro Theme on Genesis Framework · WordPress · Log in